Ammonium Lauryl Ether Sulfate(2EO) 70% is a mild anionic surfactant with 70% active substance, which is stable in hard water i.e and as result, its washing power and foaming ability do not decrease. It has a large molecule, therefore, its penetration into the skin is lower than other surfactants which makes it a suitable substance for baby products.
When used together with other surfactants, it reduces their allergic property. Also, it strengthens the foam of other surfactants.